Level2wo

Truth In Marketing

 

Today the thought of the ‘truth’ within marketing messages popped into my head–not sure why, but I did find it interesting, and thought I would spill my thoughts onto the blog. You’ve seen the commercials, or the ads here or there, but usually in the ‘Best Of’ clips from foreign commercials, or magazine advertisements, but never from here (here being the U.S. of A!). And that got me to thinking—in particularly, thinking Why? Why not here? Why don’t we have truthful ads (implied, they are so honest, and perhaps not flattering, but they are damn funny)?

 I don’t know. Personally, I like it when a company makes fun of themselves. Wouldn’t it be different (and perhaps memorable), if Coke put out an ad or commercial that said, “Coke. We’re not as sweet as Pepsi, and we’ve got more fizz. We’re better.” Or how about, “BMW…you can afford the 320 and your friends will think you make a lot of money”?

I think I want to see guts in advertising–not shock. I want to be entertained, but I want to be entertained with the truth. I don’t want to be lied to. I don’t want to have my messages sugarcoated, or camouflaged, or any of that nice stuff. I want the raw, hard truth, the good, the bad, and definitely the ugly. Marketers? Can we do that here, in the good, old, U.S. of politically-correct A?

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