Jan 21 2008
Top 10 Ways to Boost Your Company Website’s Search Engine Ranking
Top 10 Ways to Boost Your Company Website’s Search Engine Ranking
- Write lots of keyword-rich content that is relevant to your business and customers seeking your product or service. Content is probably the most important element of your website, so make sure you’re writing at least a page a month.
- Make sure search engines can easily crawl your site. Make sure there are text links, tagged navigation icons, and a site map, that allow for bots to get around easily.
- Register your website URL with all of the major directories (including paid directories such as Yahoo!), search engines, and any websites relevant to your product or service.
- Make sure you Meta tag your page titles and include appropriate keywords in HTML text.
- Create an internal link structure using hyperlinks to provide more impact to your keywords.
- Create inbound links from relevant sites—both one-way links and reciprocal links.
- Have a blog on your site or externally (with a link to your site) where you write at least weekly
- Never, ever perform any SEO tactics that would be considered “Black Hat SEO.”
- Try not to have too much Flash on your Home Page or landing pages.
- Refresh your content as often as you can, and always continue building links, content, and awareness in general for you business and website online.
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