Level2wo

Tips For Your Google AdWords Campaigns

You’re either in it or you’re not. Google AdWords have been around now for so long that if you’re not aware of what it is or how to use it you probably never will. Well, maybe I shouldn’t say never, but if you’ve been around them for a while, it’s hard to imagine people who haven’t been.

You learn things if you have been around AdWords. You learn how to tweak, and you learn how to improve, and you do so by going through the trials and tribulations, making the mistakes (often costly), so you can best optimize your spend (the end result).

Below are a few tips to help you navigate your way through Google AdWords. The tips are in NO WAY organized in any particular order–even though I, and many of you, will likely view them in your head in a particular order. I just haven’t done so here.

1. Landing pages
Landing pages are the trap in your Google hunting. If you’re going after bear, your bear trap better work. If the spring is flimsy, all you’re going to do is shock the bear a little…but you aren’t going to trap it. What do I mean? Well, it’s simple. The google ad is meant to get the user to click the ad–and the landing page is to get the user to take that action, whatever action you want them to take. If your landing page isn’t any good, say bye-bye to the action, i.e., the sale, the lead, the whatever.

2. Analytics & Conversion Tracking
Without these two tools, you’re just shooting into the sky and seeing what falls down. Google offers them free–so take advantage of them. They help you figure out the performance of your campaigns, keywords, and how much your conversions are costing you.

3. A/B Testing
Comparisons help you improve. Try different A/B tests to optimize your campaigns. Then, when you’ve improved your campaigns, do more A/B testing. And after that, do some A/B testing. Get the hint? It’s all about improving what you’re doing. Test landing pages, keywords, images, positions, etc.

4. Focus
Keywords and keyword phrases that are generic and searched more mean that you’re going to have a lot of competition. The key here is to focus. Focus on certain, specific keywords and keyword phrases for which you want to reel them in–them being your customers or prospects. Google has its own keyword research tool, and there are others out there that you can find pretty easily.

5. Use Google’s Tools
Google is Google for a reason. They also have tools that will help you improve your campaigns–and the trick here, my friends, is to actually use them. What are those tools?

• Geographic Targeting or “Geo-targeting”
• Day Parting/Ad Scheduler
• Google’s ‘offline’ tools, such as TV, Mobile, Radio, etc.
• Budget Delivery

There’s plenty of resources for Google AdWords if you take the time to read up on them. They’re helpful, and if you learn better over a certain format, Google has likely got it for you–video, text, interactive, etc. Search Engine Marketing is a quick way to compete with the big boys. You just need to know how to play the game.

Trackback URI | Comments RSS