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Violate Them at Your Own Risk!

Ries & Trout’s 22 Immutable Laws of Marketing

One of my favorite little books on marketing is definitely The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries & Jack Trout. Back in grad school, it was one of the first books assigned to me by my professor, and it’s one that sits nearby all the time. While I don’t necessarily read through each section whenever I need to refresh my memory, I do read through each ‘law.’

If you haven’t ever read through their book, you should. I’m presenting their laws below, because I think they’re a good set of marketing musts. Their simple, easy to understand, and I more than recommend them if you’re doing any sort of marketing whatsoever.

While you may not be able to figure each and every one out here at first glance, do go pick the book up somewhere. It’s a quick read, and the information in there will definitely set you on the right path–or at least give you some guidelines to follow.

1. The law of leadership
2. The law of category
3. The law of the mind
4. The law of perception
5. The law of focus
6. The law of exclusivity
7. The law of the ladder
8. The law of duality
9. The law of the opposite
10. The law of division
11. The law of perspective
12. The law of line extension
13. The law of sacrifice
14. The law of attributes
15. The law of candor
16. The law of singularity
17. The law of unpredictability
18. The law of success
19. The law of failure
20. The law of Hype
21. The law of acceleration
22. The law of resources

Clearly this is just a list for you to peruse, a list to get you started on improving your marketing activities, so don’t read the list of laws and think you’re done. But it’s a great place to start–and these two guys are marketers who know their stuff.

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