Level2wo

What’s Your Market Specialization?

 

Marketing is the same everywhere. Um, well, ok, I take that back. Marketing is different everywhere. Well, no, that’s not right either. Marketing means different things to different people–some companies are Direct Mail machines, others are strictly digital marketing companies, creating banner ads and performing Search Engine Marketing (SEM) for their clients. There’s about as many strategies out there as there are marketers, and even more marketing tactics employed by those marketers following the strategy they have decided on as a company. But no matter how many different ways marketers will try to skin a cat, there are definitely a few things that need to remain relatively consistent, no matter what product or service the marketer is trying to market.

One of the most important–if not the most important–thing a marketer must do is have a target market. A target market, loosely defined, is the set of folks plucked or ‘targeted’ out of the full set of people that could or would likely purchase a product or service. Dividing the larger group into these ’segments’ is called market segmentation, and it is a process that is based on demographics (age, gender, socio-economic groupings, geography, etc.).

Breaking down the larger population down into workable segments helps target marketing activities so that you get the best bang for your marketing buck. If you know who you’re going after, you know what their needs and wants are, and you’ll know how to cater your marketing messages towards meeting those needs.

 Here are some Target Marketing Resources:

1. AllBusiness
2. Target Market News (The Black Consumer Market Authority)
3. Net MBA
4. eSmall Office
5. Michel Fortin’s Blog

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