Apr 24 2008
Guerilla Marketing
Guerilla Marketing
If you’re in marketing, or anywhere near marketing, especially if you’re familiar with the term ‘bootstrapping,’ you’ve likely heard about Guerilla Marketing. According to Wikipedia, “Guerrilla Marketing” was coined by Jay Conrad Levinson in his popular 1984 book Guerrilla Marketing, as an unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. The term has since entered the popular vocabulary to also describe aggressive, unconventional marketing methods generically.”
When I think about Guerilla Marketing, I think rebel-with-a-cause marketing, meaning anything goes, as long as you bring good publicity to your product or service, whatever that may be. Maybe some kids running around passing out fliers for a nightclub, or jumping off of a building with the name of their product on the parachute. What’s your idea of Guerilla Marketing?
Some Guerilla Marketing Sites to check out:
http://weburbanist.com/2007/06/06/15-coolest-craziest-and-most-innovative-guerilla-marketing-campaigns/
http://blog.guerrillacomm.com/
http://guerrillaconsulting.typepad.com/
http://marketing.about.com/od/guerrillamarketing/Guerrilla_Marketing.htm
http://www.gmarketingcoach.com/
http://www.youtube.com/watch?v=QlBMF1MvAGY
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