Level2wo

Courage in Marketing

I use LinkedIn for professional purposes, and someone posted a question on there the other day that was about courage–something to the effect of “What would the effect be if decision makers had more courage.” I related to the question, so I answered it on the site–from my own perspective.

 At Level2wo, we are free to make our own decisions–courageous sometimes, safe sometimes, crazy and perhaps stupid other times. But we make the decisions, because we’re the bosses (after our clients, anyway). But the courage question resonates even now. Why?

It resonates because, I believe, I am a risk-taker, not only in marketing but in life. I am a narcissist, tried and true. Because it gets results. I like making a bang–even when it seems like I am not trying to. In marketing, I think the goal is to get attention–good attention, and sometimes that means being courageous and taking chances–chances that, perhaps, may not be as calculated as they could be. It’s what makes me happy to be my own boss, or to work for bosses–that ‘courage’ or ‘risk’ thing that makes marketing exciting.

Do we put that racy pic on the ad? What about that sexual tension DM piece? How about that in-your-face banner ad? Is that too much? I don’t think so.

I can’t live my life being scared of outcomes, and I can’t do my work scared of outcomes either. It stifles my creativity, and it stifles the highs and lows that drive me to my self-happiness. It’s exciting, and I love excitement. Cubicles, in my opinion, are for knocking down.

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