Level2wo

Copywriting Basics
Copywriting is one of the most important things–if not the most important thing to do–if you’re going to have an effective website as well as execute effective marketing online. Copywriting is crucial to keeping your readers interested enough to stick to your website and not head somewhere else. Copywriting is crucial for Print as well, but we’re only going to be talking about online copywriting here for the purpose of brevity.

Copywriting for the World Wide Web (although I can’t remember when the last time someone actually called it that in public) requires taking certain actions into consideration, namely writing for the search engines via keywords. Copywriting online has become a little bit of art, a little bit of science, but isn’t really all that difficult to execute once you know what you’re doing. Depending on the goals of your website or blog, one of the first things you should be aware of are the keywords your users and/or client and prospective clients use when speaking about your product or service.

The key is, if you know what keywords they’re using to find you or your competitor’s products and/or services, you’ll be one step closer to getting their business. Copywriting, in this sense, is more about providing useful information to your target audience–after you’ve actually made it possible for them to find you. Do your due diligence when it comes to finding the keywords you’ll want to write your content around.

And don’t overdo it–meaning that if one of your keywords is ‘appliance,’ don’t try to trick the search engines by writing ‘appliance’ 500 times. Just write the copy as if you were writing an article for publication (because, really, that’s what you’re doing), and make sure you include the word ‘appliance’ a few times, in a normal context.

And, of course, make sure you’re writing compelling content. You want your readers and users to find your site informative, and you want to be their main source of information for all of their needs–at least when it comes to the product and/or service you’re offering yourself up to be as the one-stop shop for Thought Leadership.

And last but not least, edit your copy, making sure you’re not misspelling anything–because no one likes misspellings from their respected source.

Not to self-promote, but to self-promote (yes, trying to be funny), check out some of the services we provide at Level2wo.

Trackback URI | Comments RSS