May 20 2008
Read in Seth Godin’s blog about a cool site called Brandtags. It’s actually a pretty interesting little tool that is geared towards figuring out brand perception. Not sure if you’re actually supposed to keep doing the tags until some sort of result occurs; I got tired after about twenty tags and gave up, but it is a cool little game if you’re in marketing.
May 16 2008
Interactive Marketing Blogs
The sun is out today in Seattle, and we’re going to reach the abnormally hot 80s and 90s. What does that mean for you and Level2wo’s blog entries? It means it’s list time. Today I thought I would provide you, dear consumers of everything marketing and web, with some resources on Interactive Marketing, in particular Interactive Marketing Blogs that I read (though, perhaps, not as often as I should). In either case, that shouldn’t stop you from checking them out, and brushing up on your Interactive Marketing skills.
Again, I try to incorporate a variety of blogs, perhaps not the big ones out there but rather ones that I either find interesting or that you might not find on your own.
Hope you have some sunshine in your neck of the woods like we’re having here. Happy blogging!
May 14 2008
I thought today I’d just touch on a few small business questions and answers that have crossed my mind–and likely yours–when thinking about small business.
To see a few more answers and blog entries, visit Level2wo’s Marketing and Small Business blog.
May 12 2008
Hyperlinks
Hyperlinks are good. You know that, I know that, everyone knows that. But what’s a hyperlink?
A hyperlink, in Wikipedia’s words, is ‘a reference or navigation element in a document to another section of the same document or to another document that may be on or part of a (different) domain. This is a hyperlink to Level2wo.
For Search Engine Optimization (SEO) purposes, hyperlinks are good because they are valuable to website visitors looking for content on a particular subject, and hyperlinks allow the user to navigate to other resources where they can continue researching whatever it is they are researching.
Hyperlinks are one of the most important elements of google algorithms out there, competing with the whole ‘content is king’ aspect of seo. Hyperlinks should have the keywords you want to promote within them, but the basic concept is that the search engines will pick up on the fact that this link (whatever hyperlink we’re talking about here) redirects the user to this page (whatever this page is), and that the content on that final page is relevant to the content (or word) that is hyperlinked.
So, for example, if you’re trying to promote your site for the words ’search engine marketing’ (SEM) or, say, the phrase ‘content creation,’ then you would make either of those a hyperlink in content on a site, and that hyperlink would point to your page, where you would have more content on the term ‘marketing’ or ‘content creation.’ The search engine magic, given everything is fine outside of the tactic of using a hyperlink, will work it’s way over time and the more hyperlinks pointing to your site the better in terms of results for your page on search engine results pages, or SERPs.
For the novice, even creating a hyperlink is a difficult proposition. But once you know how to do it, it becomes second nature.
Blogging is a great way to learn the basics of hyperlinking to other locations within your blog–try joining a blog or creating your own with the various free software out there and you’ll understand how easy it actually is. Blog software such as wordpress makes hyperlinking as easy as a click. If it didn’t, you’d probably not be reading my blog right now.